Don't Risk It - Country Roads Website

Don't Risk It run a number of micro sites regarding safety on the roads. The Country Roads micro site focuses on how to drive safely in the countryside. The campaign was endorsed by David Coulthard and featured a javascript based, Scalextric-style driving game (not developed by myself).

The website featured numerous videos which were embedded using SWFObject and JW Player.

The site can be shared on Facebook and Twitter, as well as many other social sites using the AddThis plugin.

Activity on the site such as page views, game play, video play, pause and completion are all tracked with Google Analytics.

All work featured was carried out through my employment at Whitespace and as part of a project team.


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